Me and my lartner The Socialite DJ had the opportunity to cover JCK Las Vegas; The jewelry industry’s largest and most iconic North American trade event, recently wrapped its 2019 edition. This years JCK Las Vegas show brought together over 2,200 exhibiting companies, and 30,000 industry professionals, including over 13,000 vetted buyers, representing nearly 100 different countries around world. Those in attendance experienced JCK’s all-encompassing environment, gathering designers and manufacturers, innovative technology and security, as well as exclusive new products and newly created neighborhoods, in a one-stop shopping and educational experience all under one roof. This year marked the return to the freshly renovated Sands Expo Convention Center & The Venetian, covering 1.2 million square feet of exhibition space.
“The new location, show enhancements and updated technology drove positive energy and increased business connections,” says Sarin Bachmann, Event Vice President, JCK & Luxury. “We provided exciting must -see offerings in direct response to our loyal participant’s feedback and to industry research. We were thrilled to hear we were considered the “fun” show! The park themed décor, jewelry focused instagrammable moments, exciting evening events and a daytime DJ all added to the positive vibe. The show floor was packed and there was great buzz about everything taking place and all that our exhibitors had to offer. We are proud to bring the entire industry together, with new products, trends, technologies, as well as opportunities for education, networking and fun, all under one roof.”
JCK Las Vegas 2019 held over 70 events, from networking to education, including the JCK Talks series, which once again offered the opportunity for peer-to-peer discussions and learning opportunities with enhanced programming based on timely topics, and unique In-Store experience act to inspire creative ways to drive customer engagement.
The Crazy part of about all of this, I started shooting jewelry long ago and still do some when given the challenge of a creative photo shoot for a unqiue shot. One of my first photo editorials was for Alter’s Gem, a beloved and revered jewelry store, Alter’s Gem Jewelry has a history as faceted and lustrous as its finest diamonds and precious metals. This three-generation, family-owned business established in 1915, thrives today on a foundation of determination, strength and flexibility, the defining traits of founder Morris L. Jacobs. After losing his dry goods retail operation in the great flood, Mr. Jacobs relocated to Port Arthur. He secured a $3,000 loan, opened a fine jewelry store and enjoyed enough success to repay his initial loan the first year and even expand the operation to Beaumont, Texas in 1929.
In 1950, Mr. Jacob’s son-in-law joined the business and proving himself a worthy successor, Nelson Alter assumed the role of President and continued the store’s record of success. Adopting his mentor’s innovative style and possessing a good head for the jewelry business, Mr. Alter, oversaw the addition of nearly a dozen stores in two states. Soon fine and exclusive jewelry and watch franchises were awarded, solidifying Alter’s as a premier jewelry retailer.
Today, Alter’s Gem Jewelry is lead by Brian Alter, the third generation of industry leadership and innovation. Keeping pace with the dynamic retail jewelry market, Alter’s now maintains a corporate show division, expanding its reach beyond the limits of southeast Texas and southwest Louisiana. This division performs over 100 charitable fundraising shows benefitting hospitals and auxiliary organizations across the country like Children’s Miracle Network.
This was one of the many moments of my life. Shooting editorials for Alter’s Gem Jewelry! As They continue to thrive and look forward to the future and passing on the traditions of excellence to the next generation of jewelers in the Alter family. I was given a great opportunity and well, all I can say is Thank you ! I found my calling!